top of page
  • TikTok
  • etsy
  • Black Instagram Icon
  • Amazon
MASTERMIND

Mastermind is Betsy's third children's book,

written and illustrated entirely by Betsy!

I want to tell you about my favorite game, 

One where winning the game I could never quite claim!

Because to win, you have to read Taylor Swift's mind, 

An impossible task, you will all come to find. 

Untitled_Artwork 75.png

A STORY FOR TAYLOR SWIFT FANS

Untitled_Artwork 36.png
Untitled_Artwork 36.png
Untitled_Artwork 74.png
Untitled_Artwork 76.png
About

Mastermind is a short story about a little girl named Ivy reflecting on her favorite game she's ever played, 'Mastermind,' during Taylor Swift's The Eras Tour. As she reflects back on her time following the tour, Ivy recounts funny inside jokes, frustrations, and game strategy while playing Mastermind, but more importantly shares tales of the strong sense of community she developed with fellow Swifties throughout The Eras Tour.

INSPIRATION

Mastermind was written and illustrated by Betsy Sedlak, who created all of the Eras outfit drawings in the Swift Alert app. The book was edited by Kyle Mumma, Swift Alert's creator.

 

The tale is a thank you to our 1 million + Mastermind players around the world, and hopefully can serve as a keepsake to reflect on the most fun we've ever had (we'd do it over, and over, and over again).

We've had the time of our lives with you!

Cover 27.jpg
Sign up for Updates about new releases
and upcoming events!

Thanks for submitting!

  • betsysedlak.com

  • TWIN CITIES, MINNESOTA

  • TikTok
  • etsy
  • Black Instagram Icon
  • Amazon

© 2026 by Betsy Sedlak.

Please credit accordingly. All designs shared on www.betsysedlak.com are not meant to be used commercially, copied, or redistributed. If you have any questions, please reach out via the contact form. All images are created for www.betsysedlak.comAll designs are © Betsy Sedlak. All artwork cannot be resold, distributed or changed without prior consent by Betsy Sedlak.

bottom of page